Call to Action

Taking stock of data and resources to target students in effective ways digitally.

How faculty and staff can work with marcomm teams to set and meet mutual goals in 2022.

Building genuine relationships is critical to public relations success.

Flexibility and adaptability are what’s needed in the “new abnormal.”

Helping campus constituencies understand marketing decisions.

Emotion can fuel great writing. It can also be a vulnerability. Consider these steps to ensure your arguments are sound.

A study of current strategic plans across higher education indicates that colleges and universities still consider marketing to be primarily a promotional function.

Why you should consider a guide to inclusive language for your campus and what it should cover.