Call to Action

Advancement leaders are charged with building an institutional culture of philanthropy. Establishing a cultural equivalent for the work and leadership of marketing is long overdue.

Prioritize relational engagement over algorithms to leverage earned conversation and drive positive sentiment.

Higher education isn’t a monolith, but media attention on trends that aren’t impacting your campus can cause confusion. A community college president considers how and when to respond.

Ghostwriting often flies under the radar, but it’s not that different from using AI; both exist in an ethical gray area.

Advantages include: automation, personalization and increased engagement.

Marketing is a go-to solution but sometimes masks deeper issues.

Board leaders, search chairs, chief communications officers and presidents-elect can all benefit from understanding the communications considerations of a presidential search.

When considering effective models for managing marketing and communications across institutions, structure should follow strategy.